K-63 Jangpura South Delhi 110014, 9999332063

14 December 2018

Orient Electric bringing the Best Appliances to India

I must say I was lucky enough to be present at the launch event of De’Longhi, Kenwood and Braun in India. De'Longhi Group, the renowned Italian kitchen appliances maker, on 28th November 2018 announced a strategic partnership with Orient Electric Limited, part of the CK Birla Group, to bring its international premium range of appliances under De’Longhi, Kenwood and Braun brands to the Indian market. 


At the event, Orient and De’Longhi has set up demo zones to explain the features and functioning of the De’Longhi coffee machine, Kenwood kitchen machine and Braun hand blender. I was particularly excited about the De’Longhi coffee machines which are popular for the Barista quality coffee they make.

The De’Longhi coffee machine is easy to use especially when it comes to loading it. It has a bean tray on the top, which is very simple to open and can accommodate almost 300 g of beans. On its side is a water bottle/container which is also very easy to slide out and clean. This machine is super easy to use and comes complete with touch panel and allows you to simply choose the strength of your coffee along with the amount of water. It also has an automatic frother which is very easy to use however, it requires a small amount of technique so, I would recommend watching a YouTube video to become better at frothing. This machine seriously makes coffee just as the coffee you are served in cafes. The best part is that the machine can be controlled via mobile app also. Isn’t that super exciting. I did taste the coffee right there and trust me, it was simply smooth, something I’d not had before. 

Another product I along with some fellow bloggers tried was the Braun Hand Blender. One of the most common tasks that hand blenders often can’t be used for is grinding hard food, such as coffee, spices and peppercorns. This is because of their blunt blades, and they’re likely to scratch and discolour containers over time. However, the Braun Hand blender comes equipped with a clever metal grinding mill to take care of these tasks for you. This means that it will cure your curry pangs and seasoning needs, and it’ll also handle a host of other blending tasks without splashing out the contents which you might have experienced with ordinary blenders.


If you are a passionate home cook, the thing you need for sure in your kitchen is the Kenwood kitchen machine which is an all-in-one solution to your entire food preparation needs. It comes with multiple attachment like K Beater whisk and dough hook, allowing you to create flavoured breads, mouth-watering cakes, pavlovas and much more with ease.

I got to experience these products first-hand at the event and was impressed with the technical perfection that I came across. 

My interaction with senior officials at Orient Electric was great, they shared the company’s vision for the association and introduced us to the brand team and the exemplary products that will hit Indian markets with the association. We got to experience some really good premium kitchen appliances that’ll make kitchen work easier and better. Kudos to the team. The products are perfect for everyone.